LaShanda Bennett
CEO & Founder
In 2014, she created a fashion blog called Betty Boulevard. The idea came to her while she was modeling and working in retail in San Diego, California. After spending many years in the industry, she moved to Los Angeles and began to use her knowledge and creative skills to style photoshoots for clients she gained through networking in the fashion & hospitality industry. The industry then gave her the nickname Lush, which was meant to shorten her real name.
Once established in LA she decided to revive her Betty Boulevard idea. After years of attending A-List parties, dining at 5-star restaurants, and traveling to Forbes worthy destinations, she developed a vision of what she wanted her brand to represent. A luxury accessory brand that caters to people who enjoys the finer things in life like she does. LaShanda wanted her first product to be something that she was always known for. Her love of straws will be her first signature pieces in her Betty Boulevard world. Known as the Livin Lush Luxury Collection. She continues to work hard to invent and create new straw styles, as she makes her way to becoming the first high-end straw maker. She will extend her collections and products into Lincoln Lane a men’s line and Betty Boulevard.